Creating a Modern, Thriving Direct to Consumer Manuka Honey Brand

THe client
Bees & Trees

Bees & Trees has an amazing product - small-batch, hive-to-jar New Zealand Manuka honey.

Never heard of Manuka honey? It's an amazing gift from nature that can support your immune system, encourage digestive health, and be used topically to treat acne, wounds, and even ear infections!

When we first met the Bees & Trees team, they were totally reliant on in-store/retail sales with few online customers. With an outdated website and little to no digital marketing strategy in place, they hired us to transform their web presence and grow their online revenue.

Their Goals

When we first approached Bees & Trees, we were familiar with their INCREDIBLE product and felt that their web presence did not do them enough justice.

We set out to create an educational direct-to-consumer brand presence that embodied the creativity, values, and special process that goes into creating this special honey.

Our goals included:

1. Re-vamping their Website to Better Showcase their Product and Knowledge

2. Establishing Customer Acquisition Channels via Media Buying and SEO

3. Create Community and Retain Customers via Email Marketing, Blog Content, and Organic Social Media

Our Solution

The first step in transforming Bees and Trees’s online business was to create an educational, modern, and easy-to-use website with the consumer in mind.

Once we had a great website product that we knew would nurture and convert potential and current customers, we set out to establish customer acquisition channels via Facebook ads and SEO practices.

Finally, social media, blog content, and email marketing strategies were implemented to increase the longevity and engagement-level of customer relationships.


Social Media

We leverage Bees & Trees’s social media platforms to continue to educate and nurture customers.

Content topics include but are not limited to: education about Manuka honey and its health applications, information about bees and their hives, live pictures and videos from the company’s hives, reviews, and more.

Health Applications

We create unique content to illustrate and educate consumers on the many health benefits of Manuka honey.

Bee Education

Fun graphics and content help us engage consumers on the importance of and facts about bees and their colonies/hives.


Sharing customer experiences on social media helps to educate and convert potential customers and to reaffirm loyalty amongst current followers.

Live from the Hive

We love sharing content from the Bees & Trees fields in New Zealand! Using social media to showcase process is a great way to increase customer engagement.

This website uses cookies to ensure you get the best experience on our website. Learn more