Enhancing Digital Strategy for Ekso Bionics
Ekso Bionics’s Journey of Innovation and Growth
Ekso Bionics, a pioneer in exoskeleton technology, approached SeedX after a costly year-long website project that failed to meet their expectations. With a slow-loading site that drastically affected their online traffic and search engine rankings, Ekso Bionics needed a partner capable of a complete digital transformation. In collaboration with SeedX, Ekso Bionics embarked on a comprehensive overhaul, which included a full website redesign, substantial improvements in site speed, SEO capabilities, and content strategy—all tailored to support their groundbreaking products effectively.
Services Provided
- Strategic Consultation and Execution
- Search Engine Optimization
- Website Design + Consolidation
- Paid Media Buying
- CRM Integration
- IT/Website Services
- Lead Generation Strategy
Results Achieved
- 100+leads monthly
- 53%increase in website traffic
- 200+Digital Diary Readers
Revolutionizing Human Mobility
Founded in 2005, Ekso Bionics stands at the forefront of enhancing human mobility and strength with its innovative exoskeleton technology. As an industry leader, they develop technologies that empower individuals with paralysis to stand and walk, enhance worker capabilities globally, and support U.S. defense R&D projects.
Overcoming Digital Engagement Barriers
Ekso Bionics faced significant challenges with its digital presence following a costly year-long website project that failed to meet expectations. The website was slow-loading, resulting in decreased online traffic, poor search engine rankings, and subpar conversion rates. Furthermore, the website was not optimized for mobile or tablet devices, hindering user experience and accessibility. These issues were compounded by previously ineffective SEO and content creation efforts, which failed to engage their target audience of educated medical device buyers.
Implementing a Comprehensive Digital Strategy
Recognizing the urgent need for specialized expertise, Ekso Bionics partnered with SeedX to overhaul its digital strategy. SeedX’s commitment to fostering growth through innovative solutions made it the perfect ally for addressing the challenges faced by Ekso Bionics. Our objective extended beyond mere website renovation; we aimed to enhance their content strategy significantly, positioning Ekso Bionics as a leader in their industry.
Our comprehensive approach began with a detailed analysis of Ekso Bionics’ existing digital assets and strategies. By understanding their goals, audience, and technological infrastructure, we were able to implement targeted improvements across their English and German websites. This included optimizing site speed, enhancing mobile responsiveness, and improving on-page SEO to create a more engaging and effective online presence.
Content Creation that Drives Thought Leadership
A key aspect of our strategy was developing high-quality, insightful content that underscored Ekso Bionics’ expertise in biotechnology and exoskeletons. Our content team, having delved deep into the complexities of the field, produced engaging research articles that not only supported SEO efforts but also equipped the sales team with valuable resources for client engagement.
Website Optimization
Our comprehensive redesign focused on significantly enhancing the user experience and ensuring seamless navigation across various devices and languages. We significantly upgraded the website’s infrastructure to improve loading speeds, which is crucial for maintaining user engagement and reducing bounce rates. The redesign also included mobile and bilingual optimization, ensuring a seamless experience for English—and German-speaking users on all devices. These improvements have elevated the website’s functionality and ability to facilitate deeper engagement with its audience, making it a dynamic platform that reflects Ekso Bionics’ cutting-edge solutions.
Empowering Results
The collaboration between Ekso Bionics and SeedX has yielded significant results, marked by increased website traffic, enhanced lead engagement, and a stronger digital footprint. Our ongoing partnership continues to explore new avenues for growth, reinforcing Ekso Bionics’ status as a leader in exoskeleton technology.
A Step Towards the Future
The journey of Ekso Bionics, supported by SeedX’s strategic guidance, is a testament to the power of collaborative growth and digital transformation. By addressing initial challenges and leveraging our expertise, Ekso Bionics has not only improved its digital presence but also reinforced its commitment to revolutionizing mobility and human potential. As Ekso Bionics continues to innovate and expand its reach, SeedX remains a committed ally, ready to navigate future challenges and celebrate every milestone along the way.
