Increasing Website Conversion Performance and Traffic for Ekso Bionics
Since 2005, Ekso Bionics has used exoskeleton technology to enhance natural abilities and improve quality of life. They are the leading exoskeleton company to offer technologies that help those with paralysis to stand up and walk, enhance worker capabilities globally, and provide research for the advancement of R&D projects intended to benefit U.S. defense capabilities.
Ekso Bionics reached out to us at SeedX after going through a very costly year-long website project only to end up with a product they were not happy with. Their website when we first saw it was extremely slow-loading, which impacted their traffic, search engine listing, and conversion rate, it was not mobile or tablet optimized, and there were many problems with the overall design and functionality for both their English and German websites.
The Ekso team was also in search of SEO content creation to both drive more traffic to their website and to enhance current sales efforts. In the past, they struggled to find a team that could create written content that was accurate, insightful, and high-level enough for their audience of educated medical device buyers.
Our initial goals were to:
1. Optimize the website for speed, mobile and tablet devices, and on-page search engine optimization for both the English and German websites
2. Create content that is engaging and drives forward thought leadership in the medical device space
3. Drive more targeted traffic to the Ekso Bionics website
To begin our work with Ekso Bionics, we conducted a full-scale analysis of their website and tech-stack and interviewed stakeholders on their sales and marketing teams.
In doing so, we were able to identify and implement best practices for improving their English and German websites and building content that made a meaningful impact.
Ekso Bionics relies on SeedX for content writing and development to aid their sales and SEO optimization efforts. We have become near experts in biotechnology related to eksoskeletons in order to fulfill their needs as content creators. These efforts have led to an influx of new traffic and support for sales staff as they have intelligent content to share with potential customers.
Multiple Sclerosis (MS) is a leading cause of disability, affecting more than a million people in the US. There is no cure for MS, but there are treatments that can help slow the progression of the disease.  Exoskeletons present a more advanced and better rehabilitation solution for patients with MS to recover their mobility skills. And with the recent FDA approval, they might become an integral rehabilitation method in rehabilitation centers. This article explores multiple sclerosis, its causes, symptoms, and the application of exoskeletons in the treatment of MS.
To improve the Ekso Bionics website’s performance, we took a 360 approach to improve the asset.
First, our development team did a full-scale audit of their technology stack and incorporated changes to increase speed and functionality. Secondly, our design team reviewed and re-worked their desktop and mobile/tablet designs to improve user experience. Lastly, our design and development teams worked together to manage trade-offs and create the best possible end product for Ekso Bionics’s specific needs.
Upon the optimization of their website and our marketing plan, Ekso Bionics has seen a steady increase in new lead engagement and website traffic. We are excited to see where the future takes us with this awesome brand!