Rebrand for Prometheus Design Werx Where Technology Meets Apparel
Prometheus Design Werx is an apparel and goods company that blends technology and fashion to create products made for everyday and survival. If you're an outdoors person, PDW is for you!
When PDW approached us, their website was confusing, lackluster, and did not showcase their unqiue brand and phenomenal products in the manner they deserved. We worked with them to create a UX/UI experience that took the best elements of e-commerce retail sites and blended them with technology website features, inspired by designs on Apple and Tesla's websites.
We had one main goal in our website re-vamp with Prometheus Design Werx:
To create a high-converting website that does a better job of converting current and new traffic by showcasing their unique products in a novel way.
Our team looked for inspiration in two industries to capture Prometheus Design Werx’s unique brand: the technology and the e-commerce apparel industries.
We pulled elements of websites by technology market leaders like Apple and Tesla to showcase the engineering that goes into creating PDW’s apparel and everyday tools.
The outcome is a fantastic and easy-to-use website that captures the brilliance of PDW as a company and its offerings.
Before our re-design, PDW’s website felt cluttered – it was difficult to know where to look and lacked visual cues to help guide visitors through their experience on the site.
Additionally, the website lacked copy and imagery that captured the premium products and apparel the company engineers for its customers.
We created a homepage that intently walks website visitors through their experience with PDW. Each section is clearly delineated and focuses on a new topic for the audience to engage with. The copy embodies the spirit of the brand, and it is clear from the imagery and design that this is a high-end brand that cares about design and quality.
One of PDW’s key differentiators is the effort the team puts into designing and engineering its apparel and technical gear.
We took inspiration from Apple in how they showcase their products and their respective tech specs by using large card-like sections to highlight product-specific information and functions.
We also worked with the PDW team to highlight their products in use via awesome action-packed images showcasing the real-life applications of their work.
The history behind a brand and its mission are ever more important today in e-commerce as consumers look for more personal touchpoints with the companies they interact with.
The previous PDW about page lacked visual appeal, making it difficult to read and engage with their otherwise fascinating founding story and principles.
Modern UX/UI principles, white space, large photographs, and optimized copy make a huge difference on PDW’s new informational pages.
Custom graphics like this showcase the unique attributes of PDW that serve to educate and convert the right website visitors and foster relationships with current customers.
Prometheus Design Werx’s old product page was hard to follow – it had a lot of information and photos crowded together in one space, making it difficult for consumers to engage with.
The new product page walks website visitors intently through the process of learning about a product with large photos, different sections, and a deeper look at the technical specifications and applications of the product.
We love incorporating as much modern/new media as possible into our website projects to add a “wow” factor.
Here, we decided to add vertical videos to the product pages that showcase the product’s functionality in a fun and up-to-date manner.
PDW’s website just launched in late 2022. We are excited to report on success metrics soon!
