Should Businesses Invest in Twitter Blue and Meta Verification?

Social media platforms depend on advertising revenue to make money. However, since the introduction of iOS 14 and stringent data privacy laws, it has been increasingly difficult for social platforms to make bank as they used to. As a result, they have had to get creative and find new ways to increase their revenue, including charging for verification.
Twitter was the first to introduce the first major platform to introduce the paid verification model. Twitter terminated the legacy blue check on 4/20, and now, you have to pay for verification to have a blue checkmark on Twitter. Meta quickly jumped on this shift and is currently testing Meta Verified for Facebook and Instagram verification in the United States, Australia, and New Zealand.
This brings us to two very pertinent questions: Is paying for the blue checkmark on Twitter, Facebook, and Instagram worth it? Should businesses invest in a monthly subscription to have a blue check mark against their brand names on social media?
In this article, we will provide a detailed breakdown of both verification services and some of the factors you need to consider, like the return on investment, before making any decision.
Coming up:
How to Get a Blue Check on Twitter
Can You Lose Your Twitter Blue Verification?
How to Sign Up for Twitter Blue
Disadvantages of Meta Verified
What is the Price of Meta Verified?
Are Twitter Blue and Meta Verified Worth it?
What is Twitter Blue?
Twitter Blue is an optional monthly subscription verification service provided by Twitter. The service is designed to offer premium features to users, like a blue verification checkmark and early access to select new features, like the ability to edit tweets.
Must you pay in order to have a blue checkmark against your Twitter account? Yes. All legacy checkmarks were removed from the platform, and that feature is only available to those who pay.
How to Get a Blue Check on Twitter
There are some requirements you need to meet in order to get a verified blue checkmark on Twitter, including:
• a confirmed phone number.
• an account older than 30 days.
• no changes to your name, username, or profile picture within 30 days.
• not engaging in misleading or deceptive practices, such as impersonating someone else or using fake identities.
Benefits of Twitter Blue
Apart from the sought-after ability to edit tweets, Twitter Blue will bestow subscribers other benefits, including:
• A verified blue checkmark.
• A reduced number of ads. Users will see approximately 50% fewer ads in the For You and Following timelines.
• The ability to post longer tweets and replies up to 10,000 characters.
• The ability to post longer longer videos. Twitter Blue subscribers can upload videos up to ~60 minutes long, up to 2GB file size (1080p) (web only).
• Access to SMS two-factor authentication for better account protection.
• Prioritized ranking and increased visibility in conversations and search.
• The opportunity to undo tweets before sending them.
• The ability to turn long threads into a more beautiful reading experience using the Reader feature.
Read more about Twitter Blue’s benefits.
Disadvantages of Twitter Blue
Despite Twitter Blue’s numerous benefits, there are some general platform disadvantages worth noting besides the cost. They include:
• Low engagement: Twitter suffers from low engagement rates compared to other social media platforms, and they have been getting lower. This means that paying for Twitter Blue doesn’t guarantee an increase in engagement amid the already low engagement rates.