4. Content and aesthetics are paramount
In 2018, product posts are not enough to keep your followers – you will have to think out of the box and create as diverse content as possible. To help you out, we’re giving you 20 suggestion on what you can post on Instagram.
Are there some things that you can teach your audience? For example, what is the easiest way to setup your product? What are your product’s hidden features? How can they use your product in a creative way?If you are a beauty blogger, teach your audience about countrouring. Tell them tips and tricks on how to apply the eyeliner. Options are endless!
Taking 2 liters of water daily can improve our metabolism significantly. There are apps that can help you count how much water you are consuming. Adding lemon to your water can boost your vitamin C intake. And so far and so on.Inspire your audience to do something, share tips that are useful to them and easy to incorporate in their daily routines. They will appreciate it!
Holidays are always popular theme on social media, and people enjoy holidays! If it’s a Christmas season, give them some tips on how to decorate a Christmas tree. Getting a Valentine’s Day gifts can be daunting for many couples, so give them creative suggestions on what they can get for their significant others. You can also share a simple and healthy recipe for your favorite Easter cookies – options are, again, endless!
4. Funny holidays
Did you know that there is a “Have an Ice-cream for Breakfast Day”? Or “Kite Flying Day”? Or even “Wear a White T-Shirt Day”? Those international days can be an inspiration for your content, and you can check the calendar here. We’re sure your followers will love these posts!
5. What’s in your bag
If you’re a blogger, chances are that you already done this. If you’re a business selling chocolate, gum or water, do a “What’s in my bag” post and make sure to incorporate your products. This can work even if you’re an investment company – what is it that your employees always carry in their bags for important meetings?
6. Behind the scenes
Creating marketing campaigns is usually a highly creative process. While doing that, take out your camera and take a few shots. Use those posts to tease your audience about new product launches or some big events that are about to happen.
7. Design a cocktail
Or a smoothie, or a snack. Whatever you think is suitable for your audience. If they are living busy lives, share some healthy-snacks ideas. If they are millennial girls, you cannot go wrong with unicorn food ideas!
8. DIY projects
Can your product be used for some DIY projects? If so, test it in your office and create a DIY tutorial for your followers.
9. Popular hashtags
There are always some popular hashtags on Instagram, such as “Monday Motivation”, “Throwback Thursday”, “Friyay” or “Sunday Funday”. Share a photo of your coffee on Monday morning, some old photo on Thursday, playing board games on Friday afternoon or picnic in a park on Sunday afternoon.
10. Ask a question
Asking questions on Instagram will not only boost your engagement – it can help you get some relevant insights about what your customers think about your products, which option of the product do they prefer, when they are using your product, etc. Use this inputs to create some further posts!
For example, if the customers tell you that they love drinking your lemonade on a Saturday morning – that’s another post idea!
Quotes can serve as a great filler posts or when you run out of the ideas on what you can post! Google some relevant keywords for your business and create a nice image that will match your feed.
Giveaways are a great way of boosting the engagement on your account, as people will like your post, comment and tag their friends.
13. Interiors of your offices
Let your followers know what your offices look like. Do you have some really cool wallpapers, plants or chairs? Share them! You have an office dog? We’re sure that people will love him, too!
14. View from your office
If you have a stunning landscape or city view, don’t keep it all to yourself! After all, your followers are also your potential employees and you want to attract and keep the bes people out there.
15. A photo of your team
Your audience will be interest to see who are the people behind your brand. Show them that you’re cool!
16. Off-work team building activities
Board-game days, paintballs, escape rooms, zorbing or weekend getaways where you hang out with your colleagues are a great way to promote the culture and values of your company.
17. Regram from your community
People love feeling appreciated, so show your followers that you care about them and that you follow what they do, too. Regram their images of your product, thank them for a great photo and for being loyal to your brand.
18. Popular TV Shows
New episode of Game of Thrones coming out? Ask your fans what they think will happen. Or create some memes and puns that will boost the engagement.
19. Stunning sunsets
If you run out of the ides on what to post again, sunsets and landscape photos are a great filler images.
And of course, do not forget to post great photos of your products!
These 20 content ideas are a good start for your social media content calendar, but now that you have it figured out, it’s time to curate some beautiful Instagram grid layouts. Here are some popular solutions:
1. Checkerboard – This is a theme where you alternate our posts one after the other. There are many ways to tile your Instagram posts, but one of the most popular ones is to post a photo and a quote one after the other. You can use one or more colors to tile your feed. You can also use dark and bright images, or whatever else comes to your mind.