A Story of Expansion and Innovation
NYB Journey of Innovation and Growth
In a strategic collaboration with SeedX, New Yorker Bagels, a renowned name in authentic New York-style bagels, undertook a comprehensive digital transformation. This initiative focused on enhancing their direct-to-consumer and wholesale strategies to meet modern business challenges and scale new heights in the competitive food industry.
Services Provided
- Strategic Consultation and Execution
- Paid Media Buying
- Website Design
- Social Media
- Wholesale Strategy
- Email Marketing
New Yorker Bagels
Originating from a modest shop in Greenwich Village, New Yorker Bagels has grown into the world’s largest baker of fresh bagels. Renowned for its rich history and unmatched quality, the brand has not only served New Yorkers and celebrities for over 50 years but now also ships nationwide, preserving the taste and quality that cemented its iconic status.
Embracing the Digital Age
The transition to online sales presented New Yorker Bagels with a modern challenge: expanding its direct-to-consumer reach while also growing its wholesale business beyond local borders. The primary goals included streamlining marketing and sales across platforms, optimizing customer acquisition costs, engaging customers through compelling content, and broadening the wholesale distribution network.
A Holistic Approach to Growth
Under SeedX’s expertise, New Yorker Bagels embarked on a digital transformation, focusing on website redesign, content strategy, lead generation, and wholesale expansion to meet its ambitious goals.
Website Transformation and Digital Presence
A pivotal initiative was the website redesign to improve aesthetics and user experience and enhance conversion rates significantly. The revamped website now effectively narrates the New Yorker Bagels story, inviting visitors to delve into its heritage and product range. Moreover, SeedX optimized the site’s presence on Meta and Google platforms, ensuring a robust digital footprint that drives both direct consumer and wholesale inquiries.
Content that Connects
Through a collaborative effort, SeedX and New Yorker Bagels developed a multi-channel content strategy that resonates with a wide audience. This strategy, spanning engaging social media posts to informative email campaigns, has nurtured a vibrant community around the brand, significantly boosting customer engagement.
ADS
EMAILS
Wholesale Development
Recognizing the importance of the wholesale segment, SeedX implemented targeted social media campaigns to attract wholesale partners. This strategic move not only increased direct consumer sales but also significantly expanded New Yorker Bagels’ wholesale business, introducing its products to new markets across the U.S.
Measurable Success and Ongoing Growth
The partnership’s impact is evident in measurable successes:
- An 86% increase in online bagel sales, marking a significant boost in direct-to-consumer revenue.
- Expansion into new markets through enhanced wholesale account acquisition.
- Strengthened customer engagement and loyalty, as seen in the performance improvements across email marketing and social media platforms.
Looking Forward
The evolution of New Yorker Bagels from a cherished local bakery to a thriving national e-commerce brand exemplifies the transformative power of strategic partnership and digital innovation. With SeedX’s ongoing support, New Yorker Bagels is well-positioned to continue scaling new heights, leveraging digital opportunities to perpetuate its legacy into the future.
