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Creating a Coalition of Cannabis Supporters to Impact International Policy Making
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THe client
Global Cannabis Coalition

*This project name has been anonymized to protect our client’s identity due to the sensitive nature of their organization’s work*

The Global Cannabis Coalition (GCC) is an international organization that seeks to amplify the voices of individuals lives who have been changed by using cannabis products. The community engages with each other via social media and in lobbying for pro-cannabis policy in the United States and in countries around the world.

The Problem

The Global Cannabis Coalition approached SeedX with two goals. The first was to recruit members and grow their community within the highly-regulated online ad space for marijuana. The second was to drive those members to share their personal stories and submit videos, emails, and written petitions to policy makers around the world.

Our Solution

Navigating the ad space for cannabis is not easy, but with our expertise, specific copy, and strategic placement, we were able to grow the GCC community at a viable cost. Beyond that, by re-engaging coalition members via email and social media channels, we drove thousands of actions to policy makers around the world, impacting decision makers in their approach to writing and ratifying pro-cannabis laws.

Examples of
Social Posts and Ads
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Educational Advertisement
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Educational Advertisement
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Call to Action Social Media Post
Landing Page Design

Call to Action:

Send a Message to Your Representatives to Legalize Cannabis in Texas

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Landing Page Design

Call to Action:

Send a Message to Your Representatives to Legalize Cannabis in Texas

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Email Marketing Design
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Merchandising Design
and Printing
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Video
Results

The GCC is now a growing and thriving organization that impacts policy in the US, South America, Asia, and Greater Europe.