Mix Media Modeling

Stop Guessing.
Find What Works.

Most marketing dashboards rely on last-click attribution, where every channel claims credit. At SeedX, we use mix media modeling to reveal each channel’s true contribution, uncover diminishing returns, and link your spend directly to business outcomes—so you can invest in what truly drives growth.

The Last-Click Trap

Companies pour millions into marketing, yet leadership can't confidently answer: what's actually working? Every platform dashboard shows promising numbers. Facebook claims credit. Google claims credit. But when it's time to defend budget or reallocate spend, the picture gets murky fast. The result? Businesses face problems like:

Last-click illusion: Channels get credit for conversions they merely touched last, while the real drivers go unnoticed and underfunded
Diminishing returns blindness: Teams keep pouring money into channels past the point where each dollar stops working, with no visibility into when to shift
Platform attribution theater: Every tool inflates its own performance, making it impossible to know true contribution vs. claimed contribution
Leadership skepticism: CMOs can't connect marketing activity to actual profit, turning budget conversations into guessing games instead of strategic decisions

Measuring
the Whole System

Mix media modeling shows how your entire mix works together, not just the last touch. Unlike platform dashboards where every channel claims credit, MMM uses historical data to separate real performance from attribution noise.

That clarity reveals when channels hit diminishing returns, uncovers hidden growth drivers, and connects marketing spend directly to profit, turning budget decisions into a data-backed advantage.

<span>Measuring</span> <br>the Whole System image

How We Do It

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The Tools We Use

We build your models using open-source software that leading companies trust and contribute to. No proprietary black boxes. No vendor lock-in. Just transparent, battle-tested tools that give you full visibility into how your model works.