DIRECT TO CUSTOMERS (DTC)

Scale Your Brand and Maximize Profitability

SeedX helps you attract high-value customers, build loyalty, and drive sustainable growth while ensuring efficient customer acquisition cost (CAC) and maximizing lifetime value (CLTV).

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The Barriers to DTC Profitability

DTC growth has become harder to sustain. Acquisition costs keep rising, audience reach is shrinking, and competition is fiercer than ever. Performance still looks good in dashboards, but margins tell a different story. Brands often face challenges like:

Unprofitable acquisition: higher CAC outpaces revenue from new customers
Retention drop-off: customers buy once but don’t return
Fragmented journeys: channels compete instead of working together
Data constraints: limited customer insight makes personalization difficult

Building a Predictable DTC Engine

A scalable DTC engine relies on two core principles: efficient acquisition and strong retention. Growth becomes predictable when brands attract the right customers and keep them engaged through a cohesive, data-informed experience.

An effective DTC strategy connects performance marketing, customer insights, and lifecycle journeys into one unified system. Acquisition brings in high-value buyers, while tailored messaging and on-site experiences encourage repeat purchases and deepen loyalty. By aligning these components into a coordinated ecosystem, DTC brands can reduce volatility, improve lifetime value, and grow with consistency, even as market conditions shift.

Ho We Do It

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Leverage DTC to Grow Retail and Wholesale

At SeedX, we use Direct-to-Consumer (DTC) as a transformative growth engine to drive lift across every channel you have.

For some companies, DTC is only 10% of the revenue. What's more significant to them is their wholesale or retail side. In these cases, we grow their direct consumer channel to fuel the growth of their largest segments in a way that they could never do if they were just retail-focused.

Leverage DTC to <span>Grow Retail and Wholesale</span> image

Important Metrics for DTC

Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLTV)
Average Order Value (AOV)
Conversion Rate
Retention Rate
Churn Rate
Incremental Return on Ad Spend (ROAS)
Revenue Per Visitor (RPV)
Website Traffic
Email Open Rate
Click-Through Rate (CTR)
Cart Abandonment Rate
Net Promoter Score (NPS)
Refund and Return Rates
Gross Margin
Cost of Goods Sold (COGS)
Monthly Recurring Revenue (MRR)
Contribution Margin

The Tools and Channels We Excel In

Strategic Planning

Media Buying

Search Engine Marketing (SEM)

Social Media Marketing

Search Engine Optimization (SEO)

Public Relations (PR)

Website Design and Development

Email and SMS Marketing

Video and Photo Capture

Print and Snail Mail Marketing

Generative AI Tools

Customer Service and Inventory Operations

Learn about Our Capabilties

Ready to Grow?

Let SeedX be your partner in overcoming challenges and unlocking the full potential of your DTC brand. The next step in your growth journey starts here.