Most business systems remain siloed. Every department pulls data from different sources, and to report on anything meaningful, teams have to extract information from each system, often at different times, with different rules, and then patch it all together. The result? Data quality issues.
To make matters worse, every department maintains its own spreadsheet. Finance has one version of “the truth,” Sales another, and Marketing defines its own metrics. People walk into meetings armed with different numbers for the same KPI. What started as a spreadsheet sync has become a full-blown data meltdown. There’s no lineage, no single source of truth. It isn’t just frustrating. It’s a risk. Businesses are making major decisions on unreliable data.
