Empowering Tradition with Modern Digital Solutions
Bridging Tradition and Innovation
Solstice Medicine Company is known for its dedication to traditional Chinese medicine (TCM) in the United States. It has partnered with SeedX to modernize its digital presence and expand its market reach. This collaboration focused on a comprehensive digital transformation to revitalize their brand and connect with a broader American audience while preserving the integrity of their traditional roots.
Services Provided:
- Website Redesign & Development
- Multilingual Website Versions
- Updated Tech Stack Integration
- Content Development
- Search Engine Optimization (SEO) Strategy
- Email Marketing
- Paid Media Buying
- Organic Social Media
Results Achieved
- 3000%increase in online conversion rates
Solstice Medicine Company
Founded over 40 years ago by Phillip So, Solstice Medicine Company has grown from a local distributor to the leading wholesale provider of traditional Chinese medicine products in the United States. As a pioneer in integrating TCM with Western wellness practices, Solstice has not only provided authentic remedies but has also played a crucial role in educating the public on the benefits of TCM.
Modernizing Tradition
Solstice Medicine faced the challenges of modernizing its aging digital infrastructure and shifting from a predominantly wholesale to a balanced direct-to-consumer business model. The primary objectives were to:
- Website Redesign: Modernize the website to enhance user experience and accessibility while updating the technological framework, including ERP systems and analytics tools.
- Educational Content: Develop content to educate the American public about the benefits and practices of traditional Chinese medicine (TCM).
- Customer Acquisition: Establish and expand customer acquisition channels to increase direct-to-consumer sales and revenue.
Digital and Cultural Renaissance
SeedX initiated the project with in-depth analyses of Solstice Medicine’s operations, market positioning, and technological needs, setting the stage for a transformative rebranding and digital overhaul.
Website and Brand Transformation:
We crafted a modern, user-friendly Shopify platform seamlessly integrated with NetSuite ERP to enhance operational efficiency and sales. The new website supports English and Traditional and Simplified Chinese versions, catering to a diverse customer base. Simultaneously, we refreshed the Solstice brand, modernizing visual elements to honor its Chinese heritage while resonating with a contemporary American audience.
HOMEPAGE
ABOUT
BESTSELLERS
Engaging Digital Content:
Social Media
We executed a dynamic social media strategy that involved educational content and engaging narratives to demystify TCM and showcase product benefits.
Content Marketing & Search Engine Optimization (SEO)
We developed long-form content to boost SEO and provide valuable insights into TCM, enhancing Solstice’s authority in the wellness industry.
Optimized Email Marketing
Email marketing remains a critical channel for direct-to-consumer brands. With Solstice Medicine, we established a robust email strategy to increase revenue and strengthen brand loyalty. By crafting compelling email content that varied from educational pieces on the history of Chinese medicine to highlights of best-selling products and the benefits of TCM, we ensured each campaign was informative and engaging. This strategy effectively deepened the connection between Solstice Medicine and its expanding customer base.
EMAILS
Our email marketing utilized automated sequences tailored to customer behaviors and demographics, enhancing our targeted campaigns. This approach significantly boosted engagement and conversions, maximizing the impact of each communication.
The Transformative Impact
The revitalization of Solstice Medicine’s online presence marked a significant turning point in the company’s trajectory. This strategic overhaul expanded the consumer base, increased market penetration, and deepened the connection with the community.
In the first year after the website and tech stack overhaul, Solstice Medicine saw an extraordinary 3,000% increase in online conversion rates and a 76% increase in total order volume.
The Path Forward
As Solstice Medicine moves forward, the foundation laid by our partnership continues to impact its growth trajectory. The strategies implemented have equipped Solstice to navigate the evolving health and wellness landscape with a robust digital presence. Solstice Medicine is well-prepared to continue introducing traditional Chinese medicine to new generations, building on the digital advancements we achieved together.
