B2B ecommerce marketing

B2B Ecommerce Marketing That Helps You Grow Trade Accounts

We help wholesalers and suppliers attract business buyers and make ordering easier. Your product content, campaigns and follow-up work together to support account inquiries, first orders and repeat purchases, using the ecommerce setup you already have where possible.

TRUSTED BY TEAMS ACROSS INDUSTRIES
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Make It Easier for Trade Buyers to Do Business With You

A business buyer needs more than a product photo. We help you provide the information and next steps that make purchasing practical.

Consumer Traffic Does Not Become Trade Business

Your campaigns may attract individual shoppers when sales needs wholesale accounts. We separate trade audiences, offers and inquiry paths so business buyers understand that you can serve their order sizes and purchasing requirements.

Buyers Cannot Find the Product Information They Need

A purchasing team may need specifications, pack sizes and availability before contacting you. We organize product and category information around those questions, helping buyers assess suitability without asking sales to explain every basic detail.

Account Applications Create Unnecessary Work

An interested business can lose momentum if applying for an account is confusing or follow-up is slow. We review the application journey and handover to sales, making requirements clearer within the capabilities of your platform.

Good Accounts Place One Order and Disappear

A first order does not automatically become a continuing relationship. We use relevant product education and reorder communication to keep your offer useful, guided by purchasing patterns and the customer information your team can reliably access.

Reports Mix New Accounts With Existing Orders

Sales growth can hide whether marketing is bringing in new trade customers or serving established ones. We connect inquiry, account and order information where possible so you can judge acquisition and repeat purchasing separately.

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How We Support the Way Your Trade Customers Buy

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B2B Ecommerce Marketing for New and Returning Buyers

Support trade acquisition and repeat purchasing with work that fits your products, sales process and platform.

Define your trade audiences and acquisition priorities. Plan around the role of quotes, account applications and online orders in your business.

Reach business buyers with a clear trade offer. Assess campaigns against relevant inquiries, approved accounts or orders, depending on your sales process.

Help buyers find the products and applications you supply. Make category pages and trade ordering information useful and easy to understand.

Improve product navigation, account applications and inquiry forms. Scope any development requirements against the capabilities of your existing ecommerce platform.

Give prospective wholesale accounts a relevant reason to contact you. Connect campaign messages with qualification and useful follow-up from sales.

Help customers understand your range and place another order. Use relevant product messages and purchasing information to guide email communication.

Connect marketing inquiries with trade accounts and order records. Distinguish new customer acquisition from repeat sales where your systems allow.

Build Stronger Relationships With Trade Buyers

Tell us how your business customers order and where growth needs attention. We will help identify the marketing and buying-experience improvements worth making first.

Discuss Your B2B Ecommerce Goals
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Wholesale Growth for New Yorker Bagels

New Yorker Bagels sells bagels to consumers and wholesale customers. SeedX supported its wholesale expansion with campaigns aimed at business buyers.
Wholesale Accounts in New Markets

Targeted campaigns helped New Yorker Bagels attract wholesale accounts and expand into new U.S. markets.

What SeedX Delivered
  • Created social campaigns to attract wholesale partners.
  • Improved the website experience.
  • Supported email and social content.
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Explore Related Marketing Support

If your business spans more than one of these markets, explore the support relevant to the way your customers buy.

Reach procurement teams and qualify supplier inquiries.

Market a commerce platform to business buying teams.

Coordinate acquisition, sales follow-up and reporting.

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In the words of our clients

"They delivered a complex project beyond my wildest dreams months ahead of schedule."

- SeedX Client
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Awards

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Forbes 30 Under 30
Top Innovators in Marketing and Advertising
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#1 Women-Owned Digital Agency
By Clutch
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Innovative Company Award
by Columbia Business School
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#1 Advertising Agency
in Los Angeles By Clutch
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#1 Digital Marketing Company
in Austin By Clutch
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TOP TEN MINORITY-OWNED DIGITAL AGENCY
IN THE US BY THE MANIFEST
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Your B2B Ecommerce Questions Answered

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