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Pretty Well Beauty

Branding + Custom E-Commerce Website

Creating a Clean Brand

About project

When the founder of Pretty Well Beauty approached us, she was looking for a reliable partner to bring her project to life: a clean beauty shopping experience, curated with the best, most eco-friendly and chemical free products on the market.

We felt that every aspect of the brand: the logo, web design, content, and social presence, should reflect this clean and positive lifestyle. We set out to accomplish the following:


1. Create a logo and brand that embodied the ethos of the brand.

2. Design and develop a website that is unique whilst still very easy to use for customers.

3. Pay attention to detail in product pages, content, and social to ensure we are educating consumers about the benefits of the products versus current commercial brands.









In creating the brand design, we knew that the use of white space and grey tones would be essential to creating a clean experience throughout the website and other online platforms.

We also included a brush of yellow/gold to use in the logo and throughout the site. The yellow brings some liveliness to the brand while still embodying a very natural tone.


The final result is an effortlessly beautiful e-commerce store. There are many modern design attributes throughout the site, including a very unique navigation and blog experience, while still being incredibly easy to navigate and use. The product pages go into detail about the ingredients, benefits, and instructions of and for each item. We also showcase each brand and its mission prominently in a shop by brand section and on the actual product page.

In any industry but especially beauty, great content is a must - that's why we integrated PWB's gorgeous instagram feed and blog content directly on the site. Both platforms help to drive traffic to PWB and engage thousands each day.

Want to see more? Take a look.

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