How do you stand out in a crowded market place? How can you attract a younger generation of coffee connoisseurs?
We began the project with a discovery session with Granoterra Coffee Team. This brought clarity and insight to the brand and marketing strategy.
During this discovery session we were able to:
1. Understand their target customers.
2. Define their brand identity.
3. Prioritize their goals.
A strategic rebrand—logo, messaging, Power Point templates, packaging, and website —that celebrates the people of Colombia as the unsung super heroes of Granoterra and individuals who pride themselves in a pure and perfect caffeine experience.
See More at: www.granoterra.com