About project

How do you stand out in a crowded market place? How can you attract a younger generation of coffee connoisseurs?

We began the project with a discovery session with Granoterra Coffee Team. This brought clarity and insight to the brand and marketing strategy.

During this discovery session we were able to:


1. Understand their target customers.

2. Define their brand identity.

3. Prioritize their goals.


Proxima Nova

Great Vibes





To help Granoterra stand out amongst the noise, SeedX developed a brand personality that would resonate with their target customers: a premium brand to attract the growing landscape of coffee enthusiasts. This defined how the brand would look, sound, and act.

Once defined, this brand personality served as a guideline for all customer touch-points including the logo, website, email marketing, brochures, packaging, and other physical merchandise.


A strategic rebrand—logo, messaging, Power Point templates, packaging, and website —that celebrates the people of Colombia as the unsung super heroes of Granoterra and individuals who pride themselves in a pure and perfect caffeine experience.

See More at: www.granoterra.com

Web development of Granoterra desktop home screen Web development of desktop Granoterra welcome page Web design of desktop Granoterra Quality Control page Web development of Four green icons - coffee cherry, collection, inspections, transportation - that describe whole Granoterra's process Web development of desktop Granoterra contact us page Web design mobile Granoterra home page Web design of Granoterra mobile welcome page Web design Granoterra Quality Control Web design Four green icons - sustained, hand-picked, healthy, robust - that describe Granoterra beans on cellphone screen Web design mobile Granoterra white and green transportation page Web design Granoterra mobile contact us page

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Recent Work

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