Quick Guide: How Often Should You Blog For Business?
March 1st, 2019
1. Set your content marketing goals.
2. Choose quality over quantity at all costs.
3. More blog posts do help with traffic.
4. Daily posts will harm your social proof and subscriber count.
5. Share your content on various social media channels.
6. Final thoughts on what to post and when to post.
If you are a small business, you’ll struggle if you do not have goals and content creation strategies. You want to attract the right kind of users to your blog. How can you do this? Provide valuable and relevant content!
Trust me, if you cram in seven blog posts a week without a proper marketing strategy, you won’t get great results.
A. WRITE CONTENT
B. PROMOTE THAT CONTENT ON VARIOUS SOCIAL MEDIA PLATFORMS
C. SHARE YOUR CONTENT TO THE TARGETED AUDIENCE
D. BUILD AN EMAIL LIST
E. UTILIZE RELEVANT AFFILIATE PRODUCTS & EBOOKS
The answer is simple. It’s by creating high-quality content and promoting it to the targeted audience.
■ First, select a keyword/keywords. Then, find numerous LSI keywords, valuable data, statistics, and results.
■ Your keyword should be income-generating, high volume, and low competition.
■ If a keyword is rich in products and leads, it will be easier to make more affiliate income.
■ Then, you need to write a monstrous, high-quality article that provides the best user experience.
■ Your blog should be specific and provide value to viewers. They should feel stimulated and excited to come back for more!
■ Promote your content on various social media platforms. Use advanced techniques so that your blog post reaches the targeted audience (those who are interested in the topic).
■ Once you build a loyal audience, make an email list of such users.
■ After that, you need to buy an email marketing software program to keep track of your users and to regularly send them emails about your latest quality content. This will lead to affiliate links, eBooks and any other products.
■ In 3-4 months, I am sure you will have enough content to build a small business.
As far as the question “How often should you blog for business?” is concerned, let’s look at an example from Neil Patel’s blog post.
More blogs posts per week do help with traffic. However, these blog posts must be of great quality and value.
Let’s talk about quality.
I have said time and time again that content is king. The real meaning of these words is “providing data-driven, valuable content to the targeted users.”
I am going to describe this part step by step:
■ Choose income-generating, low competition, high volume keywords. Find all the related terms (LSI keywords), scientific names, and other names for that keyword.
■ This will help Google understand what your content is all about. Remember, it’s a complex machine, not a human.
■ It will get confused if you don’t focus on the related terms of the actual topic. I’ll explain in the following example.
If I am writing about “global warming,” then I’ll include terms such as climate change, environment, pollution, greenhouse gases, carbon dioxide, and the ozone layer.
These words are related terms and search queries (LSI keywords). Google will understand that you are writing about “global warming,” and you will be ranked for it.
If you are writing about “global warming” and you do not include terms like those I’ve described in the above example, Google will get confused because your keywords do not match the topic.
Because your blog post is not clear to Google, your ranking will fluctuate.
Look at your competition under the same topic or keyword.
■ Word count
■ Number of images
■ Presentation of content
■ What kind of tone are they using in their blog post?
■ Are they using enough data and statistics?
■ Is their post generic? Is it realistic?
■ Are they using graphs, videos, and infographics?
These elements are important to analyze for rankings.
If your content is strong and uses these strategies, the Google search engine will acknowledge your work and research.
Google will reward you, and you will outrank your competition.
Write stronger content than your competition.
■ After analyzing your competition, start writing better content. Provide as much value as possible.
■ Don’t be generic or impractical. Be detailed and realistic. Write content that matters to your readers.
■ You will get a good idea on how to write headers that will attract users. After typing your topic, analyze the FAQs and “people also search for” boxes.
■ Write something that’s searched for. Be specific and avoid keyword stuffing/word filling.
■ If your subheading includes a longer sequence, create a comprehensive and easy to follow list, NOT a massive paragraph with unnecessary words.
■ Do not add in extra keyword “fluff” just to increase the word count. This will harm your rankings.
■ Outdo your competition with every aspect that is described in section B.
A friend of mine wrote a blog post about the “ECO WHISPER WIND TURBINE.”
Even though this was his first blog post on a new website, he outranked all of his competition.
There were already some established, high authority websites that had this keyword ranked.
He wrote a high quality blog post with realistic data/facts and more relevant images.
All of that data was compiled into a highly valuable blog post.
It’s easy to understand the following. If one high quality blog post brings 1000 unique visitors to your site, then 2 quality blog posts will bring 2000. 100 will bring 100,000 unique visitors.
More blog posts do help with the ranking and overall traffic generation if your written content is straightforward and highly valuable.
These case studies of renowned websites show that more blog posts do help with traffic.
If you are spending an entire week writing a monstrous blog post of 8-9k words, then how can you even publish twice a week?
If you are writing such monstrous content weekly, one post is more than enough to beat your competition. A high quality post will more likely rank among the top 5.
More words (keywords and LSI keywords) will cover more topics that will bring users with different needs to one blog post.
If you are writing blog posts with a moderate word count, posting 3 times a week is ideal. One blog post of huge quantity (with quality) per week is more than enough. Remember, you must also promote your posts.
Google ranks frequent blog posts. Why? It says that you are actively providing thorough blog posts that are rich in quality and realistic data.
If you send posts via email too often, users will eventually unsubscribe.
The reason is simple; you are bothering them.
Most people have way too many emails in their inbox. Sending emails 2-3 times a week should not dissuade people. But daily emails? Just ask yourself; it’s annoying!
Even if your content is highly valuable, daily posting will affect your authenticity. Readers may think you are not carefully researching your topics, further producing empty content.
Typically, a solid blog post takes at least two days to create, due to research and data gathering. Even if you turn out a well-researched, high quality post in one day, daily posting can still be harmful.
An essential part of content marketing is social media strategy. Whatever it is, share your written content on several social media channels.
Make business profiles on all social media platforms. Follow relevant profiles that will take an interest in your blog posts.
Don’t just share your content without any knowledge of digital marketing. In order to reach the targeted audience for better leads, you need to do your homework.
Pinterest is the most effective social media platform.
If your blog post is about DIY, BABIES, or HOME DÉCOR, you will get a lot of clicks on Pinterest.
Other social media platforms are great. If you really know how to effectively share content to reach your targeted audience, you’ll get plenty of leads.
Out of 100% traffic, 30% will likely come from social media platforms (large share from Pinterest). Well, that’s if you do it properly!
When you post the link, write your meta description in the description and add hashtags that will serve as your keywords.
By adding hashtags, your post will be displayed under those hashtags that people search for.
I have made it very clear that you should always post high quality content.
If you are seamlessly promoting your content to reach the targeted audience, people will visit and engage with your post. If the blog post is generic, boring, and unhelpful, people won’t stick around. I know, shocker!
Again, quality is extremely important! Even if we subtract the promotion part from the equation (which is still essential), a high quality blog post will still get traffic organically from Google.
Yes, Google values quality. According to its latest “core update,” quality should be your number one priority among ranking factors.
Even if a post is ranked number 1 for years, it can be outranked by a topnotch blog post that’s more authentic and realistic. That’s what Google’s latest “core update” tells us.
If a blog post has a huge word count, posting 1-2 times a week is enough.
If a blog post is under 2000 words, posting 2-3 times a week will increase your traffic.
Just remember, quality is everything.
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