Quick Guide: How Often Should You Blog For Business?
March 1st, 2019
Blogging is an essential component of content marketing.
Blogging for your business can help in building your brand reputation, attracting more traffic, and most importantly, educating and engaging more leads.
The process of creating a blog strategy does not have to be an uphill battle. Yet, for most of us, it seems like a daunting task.
Leaders of businesses in all industries often ask us: “How Often Should I Blog?”
In this post we are going to discuss the importance of creating valuable content and how often a new blog should be posted on your website.
Unfortunately, there is no one-size-fits-all solution to blogging. The short answer is that you should post as often as you are able to create valuable content.
If you can only write a blog post once a week, then that is a good place to start! If you can only do it twice a month, that is also very valuable. However, we encourage people to post at least once or twice a week if at all possible.
At SeedX, we aim to publish posts a few times a week. We find that this is a good strategy that allows us to create high quality content and keep readers interested.
Most marketers may encourage people to post everyday. However, the downside to this is that you may not be able to produce high-value content each day or people might not want to read your blog every day. When you create more content it signals to Google that it is an active website and gives you the chance to rank higher, but we also find that if people are not engaging with the content then it does not go as far.
As we showed above, most bloggers will publish content every day. If you have the time and ability to create engaging content everyday then you are on a high-level.
There are many websites that publish new content daily and have massive audience bases. When you post daily then you get the following huge benefits:
Consistency is the key
Whether you are posting once a week, once a month or every day, the most important thing is consistency with your posting. Let’s say for a week you publish a blog every day and then you don’t post anything for the next two weeks: the chances of developing loyal followers is . It will also affect search engines ratings of your blog in the search results.
Or if you think you can write and publish a post daily, for a few weeks but then run into a situation where you are run out of time or ideas, then consider posting twice a week instead.
Always remember, when it comes to blogging, consistency is VERY IMPORTANT.
The most popular site builders like WordPress, Shopify, Wix, and Squarespace all have scheduling tools. If you feel like writing your blog posts for months in advance over one weekend, you can schedule them easily, ensuring content consistency and then forget about it until it’s time to make content again!
Undoubtedly, scheduling can be boring, but consistency is important for any successful website.
Make your posts shorter and more often
For many people, a blog post means writing a long, expanded content. They think they can write a long article and then take a break for a week or two and then again come back with another drawn out post.
Now, this is completely wrong. Rather writing a novel each time, write shorter, engaging and fetching articles and post them frequently. Your readers will be excited to read shorter and more engaging posts.
Increase Brand Loyalty
At SeedX, we believe that the more you give the more you receive. For most, blogging is the perfect way to engage with your audience and turn them into brand advocates. People take notice when you deliver free value with no strings attached.
The more engaged your audience is with your brand the more money you will make. Think about how frequently Apple, the most valuable company in the world, is interacted with everyday. For me, I have my phone in my hand or in my sight all day. The more someone interacts and engages positively with your brand, the more it will be worth.
Blogging allows for you to frequently engage with customers all over the world while you are sleeping.
Regardless of the industry you belong to, when you provide valuable information to your audience then you position yourself as an authority in your field. Providing valuable content allows you to demonstrate your skillsets, which establishes you and your company as thought leaders.
As a thought leader, in addition to potential clients reaching out to work with you, you will also be able to work with other leaders in your industry. In terms of SEO, this is an incredible effect. Google will rank your website based on who links to your website. If you have high quality links from others in your industry, then you will launch your website high into the search rankings.
Give a Boost to your Social Media Campaign
When you are creating engaging blogs for your business then you will have more content for your other platforms. Blogging is a great way to generate discussion and increase interest in your topics.
For more effectiveness, you should encourage people to comment and engage. This signals to Google as well that your posts are important and should be ranked highly on the search engine.
Writing and publishing content daily is not as easy as it sounds. For this reason, you should be coming up with new ideas and topics all of the time for your next blog post. Also, the blog posts you are writing should be engaging and well-written, keeping the interest of your readers in mind.
If a core part of your strategy is blogging, then you should publish a new blog post at least once or twice in a week.
Remember, it is not about quantity, but QUALITY. You should not publish subpar posts daily or weekly because you feel like you have to. This can be the biggest reason for un-subscribers.
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